Automaker vs. Aftermarket: Which Offers Better Technology Value?

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Edmunds.com has conducted a test to find out how much it would cost aftermarket suppliers to make systems that match the same specifications of OE systems for the following: Audio, Navigation, Bluetooth and Rear Seat Entertainment.

The results are as follows:

Audio:

Average price for the OEM systems: $1,030
Average price for similar aftermarket systems: $2,496

Navigation:

Average OEM price: $1,433
Average aftermarket price: $1,425

Bluetooth:

Average OEM price: $496
Average aftermarket price: $449

Rear seat entertainment:

Average OEM price: $1,593
Average aftermarket price: $1,099

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