Despite Automotive Slump, by 2010 12% of New Cars Will Ship with Embedded Telematics

BMW Connected drive

Amidst a very challenging automotive environment full of mergers, acquisitions and bankruptcies, and rumors of more to come, OEMs continue to enhance existing embedded and hybrid telematics services and/or launch new ones, driving global penetration rates in new cars to 12% in 2010 and 43% in 2014.

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