Alcatel-Lucent and 1020 Placecast have announced they will jointly provide mobile service providers and brands with a unique, location-based service – hosted by Alcatel-Lucent - that delivers highly relevant messaging and advertising to mobile consumers who opt into the service.
Thanks to this joint offering, mobile service providers can, for example, offer consumers an opt-in service where they will receive a mobile message offering a discount at a consumer’s favorite retailer around the corner on their way to work. The message could include the store address, phone number, proximity to the customer, and other brand and carrier developed content.
