Toronto-based QuickPlay Media recently launched its mobile TV service called PrimeTime2Go on the BlackBerry. As the company now plans to expand to other mobile platforms, the VP Marketing of QuickPlay gives an overview of the mobile TV market.
What’s the goal for how quickly TV shows will be added?: ‘The next day is the target…’
What has initial demand been like?: ‘On average, subscribers are downloading 10 to 15 shows a week…’.
Will you expand past the BlackBerry?: ‘We are actively working on a number of platforms…’
What about a freemium model, where people get some for free and pay for more?: ‘We’ve talked that. I think what we may look at, based on some of the feedback, is that people can watch some video for free to see the quality of it. As for an advertising-supported model, it’s too soon to say…’