AT&T’s entrance into the satellite radio/video market (dubbed AT&T CruiseCast) has soft-launched at select retail outlets, representing a delay from the company’s original plans for a full launch in March.
Still despite the delay, the company is targeting a hard-launch date in early June, although no actual date has been set.
The AT&T CruiseCast device itself will retail at a suggested price of $1,299 and will come with a subscription price of $28 a month. Professional installation is required, and no free trials are planned at launch. The service will provide 22 channels of live TV service and 20 channels of radio service direct to equipped vehicles via its satellite service.
Sirius Backseat TV – $6.99 a month, 3 channels
Audiovox FLO TV (planned) using MedioFLO technology