Pandora mobile advertising numbers encouraging

Pandora

Online radio service Pandora has seen its figures boosted by the number of new subscribers coming from its mobile applications for the iPhone and the Blackberry, and now counts some 6 million mobile users. That’s given the service, which is aiming for profitability this year on the back of rising ad revenues, growing credibility for mobile advertisers, who see it as a “test bed” for mobile marketing.

Mainstream brands, including Kraft, Nike, Dockers and Domino’s are all trying out various forms of mobile marketing on the service. Dockers, for example, offered a coupon, while Domino’s tried it out as a direct marketing tool, testing out ads that told mobile users to call to order a pizza. Nike and Kraft used ads to lead directly to their mobile web sites.

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