After announcing its new internet search engine ‘Bing’, Microsoft is planning to extend this name to its other offerings including Virtual Earth and Live Maps.
Excerpt from Microsoft blog:
Live Search Maps was our consumer maps offering. This is the web site you go to for maps, aerial photos, directions, searching for points of interest and creating collections of your own personal data to store in the cloud. Live Search Maps is now called Bing Maps. Bing! That’s right, you know you’re going to do it every time you see the name. Bing!