Pure Play Music and WSA Distributing partner to eliminate the need for an MP3 player

Pure play music

Pure Play Music and WSA Distributing are partnering to launch a first of its kind music download service providing content from new and emerging artists. Under the terms of the agreement WSA will act as Pure Play’s exclusive provider of microSD flashing and distribution in NA.

WSA and Pure Play have co-developed an automated system for flashing music onto microSD cards that allows them to offer music on a regional and/or local basis. Mobile subscribers will receive a microSD card with the purchase of certain mobile devices, or they can choose to add a music accessory bundle with the purchase of any music capable phone.

In each scenario, the user will receive 100 DRM-free tracks, and can subscribe to the monthly service that allows the subscriber to download up to 20 tracks per month for less than $5.00. The first of several US carriers will launch the service in the 1st week of July, 2009.

Read press release here.


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