Gartner: “By 2012, the majority of vehicle manufacturers will concentrate product development efforts for mature markets on enabling wireless data connectivity in more than half of their next-generation cars.
The automotive industry must explore new ways to generate consumer interest, product differentiation and revenue opportunities. Web-based applications and services specifically designed to enhance the driving and ownership experience, in particular, represent a significant chance to accomplish this.
During the past two years, consumer awareness and interest for such technologies and applications has grown significantly in mature automotive markets, such as the United States and Western Europe. The goal is to provide dynamic content that is contextual and relevant to the driver and the passengers. It’s not about replicating consumers’ home computer Internet experience”