Apple and Google are both considering improved methods of sharing cellphone apps between users, reports say. Although it is not uncommon for developers to allow recommendations, there is presently no easy way for an iPhone or Android device user to send an app directly.
Google and a collection of other developers are believed to be investigating changes to the Android Market. Future visitors may be able to gift apps to others, much as music can be gifted at Apple’s iTunes Store. The Market may also gain recommendations, something already present at the iTunes App Store.