Among consumers who plan to purchase a vehicle in the near future, select entertainment- and connectivity-related features are among the most desired technologies for their consideration, according to the J.D. Power and Associates 2009 U.S. Automotive Emerging Technologies Study.
The study also finds that consumer interest in a navigation system is at 67 percent prior to the average market price being revealed, but falls to just 20 percent after the market price of $1,600 is known. However, among owners of premium vehicles, interest after the price is revealed is 45 percent.