Ad-funded, youth targeted mobile service provider Blyk is bringing its model of free talk-time and texts in return for viewing advertising to India.
No word on which Indian carrier Blyk may have partnered with. But it seems that some think that the ad-funded model could work well in India.
Moreover, it looks like one carrier in the country is already offering something similar, though not on the scale that Blyk does. In May, telco Bharat Sanchar Nigam Ltd (BSNL) launched a service in which customers who registered to receive ads would get free time. The offer is only valid, however, for certain cases, for examples, receiving ads on your idle screen, and only lasts for a certain time period, such as a month.