Austrian cable operator UPC has launched a real-time video-on-demand service. As with a DVD, viewers can start, pause, fast forward and rewind films ordered through the service and view them repeatedly.
The video library, available to all digital TV customers, comprises more than 170 titles. Current films cost €3.98, classics €1.98 and erotic films €5.98. Access to each movie is granted for a 24 hour period.