NAVTEQ has announced that the Volvo Car Corporation is the first automotive company to introduce NAVTEQ MapCare – a map update program – for new, premium segment vehicles.
Volvo has opted for the NAVTEQ MapCare initial program which packages a pre-defined number of map updates with the purchase of a new vehicle and navigation system. Therefore, from the model year 2010 release in June this year, customers buying a Volvo C30, S40, V50, C70, V70, XC70, S80, XC60 or XC90 with navigation will be eligible to receive two complimentary map updates.
Each car will include a registration card for the customer to complete and return in order to automatically receive the updates at the address of their choice and NAVTEQ will handle the registration and shipment. The program will be available through all Volvo Car Corporation dealerships in Western and Eastern Europe, North America and Russia.
NAVTEQ MapCare has been designed to help increase map update sales and revenue by providing additional selling points for navigation systems.
With the road network changing every year, more up-to-date maps help navigation systems operate at their best and generate more efficient routes. More effective routing saves drivers time, fuel and money and reduces CO2 emissions. A recent study showed that drivers using a navigation system could reduce the overall distance they drove per year by nearly 2,500 kilometres and save over euro 400 in fuel costs.