China Telecom chooses Madhouse for local search service

Madhouse, China’s leading mobile advertising network, has recently announced a partnership with Best Tone Information Service, a wholly-owned China Telecom subsidiary that provides local search services. According to the two-year agreement between the two parties, Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner.

As China’s largest and most intelligent mobile advertising network, Madhouse’s MadServing mobile ad serving platform serves ads effectively to targeted audiences and intelligently optimizes ad serving performance and marketing return on investment by placing frequency caps on the number of impressions, clicks, and downloads for each unique visitor.

Ads served on China Telecom’s Best Tone’s mobile local search site will be able to target audiences using relatively detailed geography-based information and Madhouse will utilize MadServing to power mobile advertising for the company’s mobile properties and services, including Best Tone’s popular mobile web site.

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