Only modest growth predicted for Blu-ray

According to Screen Digest, despite a four-fold increase in BD spend to $482m, and strong video sales in China, India and Russia, Blu-ray is expected to see only modest growth in 2010.

The high definition Blu-ray format was heralded by the industry as the answer to the decline of DVD. However the format war with Toshiba’s HD DVD meant that the strong unified marketing that had worked so successfully for DVD’s launch a decade earlier was not replicated.

This coupled with a worldwide recession in consumer spending and the easy availability of video via other means such as downloading, pirate, legal and illegal temporary ownership, ensured that despite strong sales of BD in 2008 of $482, they barely made a dent in the missing revenue.

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