Centrl’s interoperable location-based social network allows users to connect with nearby places and people that match their interests on smart phone mobile devices and social networking sites.
NAVTEQ LocationPoint Advertising provides Centrl’s location aware application with turnkey high value content enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions. For example, with NAVTEQ LocationPoint, Centrl users on-the-go looking for nearby friends and a place to meet can view offers from nearby merchants such as coffee shops and restaurants. Merchant locations can be displayed on NAVTEQ maps. Merchant services and special offers can be advertised with rich graphical promotions and mobile coupons, as well as engaging calls to action including click-to-call, route and text.