Automotive audio / infotainment market overview

Automotive audio industry has already been a very mature industry. German, South Korean and Japanese automakers have their own specific parts and components providers with the cooperative relations of 30 years or 50 years, so it is very difficult for other suppliers to enter the industry.

American automobile manufacturers emphasize cost, leaving potential opportunities for Chinese enterprises. The three major German automotive audio manufacturers — Becker, Blaupunkt and Continental (Siemens VDO) almost monopolize the German market. Toshiba, Fujitsu Ten, Alpine, Pioneer, Clarion, JVC Kenwood monopolize the Japanese market. Hyundai Mobis and Hyundai Autonet are about to merge, and both of them monopolize the South Korean market. American market is monopolized by the giants — Visteon and Delphi.

Automotive Infotainment System is the combination of automotive information system and entertainment system. Automotive information system mainly refers to navigation system, Telematics system and communication system. In 2008, the market valued approximately US$18.7 billion and after-market US$ 6.5 billion.

Becker, Blaupunkt and Continental (Siemens VDO) almost monopolize the German market. In Japan, Toyota cooperates with AisinAW and Denso; Honda gets supply from Denso, Pioneer and Alpine; Nissan depends on Clarion, Alpine and Panasonic. American automakers have more suppliers than any others, including Becker, Blaupunkt, Continental (Siemens VDO), Denso, Alpine, Panasonic, Aisin Seiki, Clarion. Ford also has a lot of suppliers. Hyundai gets supply from Hyundai Autonet. PSA and Fiat mainly cooperate with Blaupunkt and Magneti-Marelli.

By types, Chinese auto audio and infotainment manufacturers can be divided into joint ventures, wholly foreign-owned enterprises and local enterprises. By product, manufacturers can be divided into head-unit enterprises, navigation enterprises and electro-acoustic enterprises. By value, sole proprietorship enterprises account for about 50%, joint ventures 40%, local enterprises 10%. Of total output value, head-unit enterprises occupy 65%; navigation enterprises 10%; and electro-acoustic enterprises 25%. Local enterprises focus on electro-acoustic field.

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