According to Frost & Sullivan, GPS-enabled devices is a fast growing market segment in Europe, with more than 30 million devices shipped in 2008 and close to 80 million devices expected to be shipped by 2010. In Russia in 2008, the market for navigation-enabled mobile devices grew to over 300 000 units, representing a share of more than 60% of the overall navigation market in Russia.
Altogether 3 119 interviews were conducted for this survey in France, Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600 interviews conducted in Russia. According to the study, 62% of the non-owners of a navigation system in Europe and 77% in Russia consider Nokia as the leading brand for delivering mobile navigation. Additionally, over 72% of the current users of a navigation system in Europe and 81% in Russia vote Nokia as the best brand for delivering mobile navigation.