ITIS Holdings has announced, together with their local licencee Traffic Intelligence and cellular operator SingTel Optus Pty Limited (Optus), the commercial launch of the first nationwide traffic information system in Australia to use Cellular Floating Vehicle Data (CFVD). Covering over 70,000 km of roadway, the system will be branded Optus Traffic View (OTV) and has been available since June 2009.
Using ITIS TrafficScience™ CFVD technology, Traffic Intelligence and Optus are generating traffic information from anonymously processing signalling information from the Optus mobile network. This is the first commercial deployment of cellular traffic technology to utilise both 2G and 3G mobile data and an independent quality report produced by the Australian Research Board (ARRB) has shown that the system is producing extremely high quality traffic information. The OTV system is also the first traffic service in Australia to have its data independently verified for quality.
The OTV system will provide the first nationwide feed of high quality traffic flow data across Australia and will be used to provide high quality real-time, historic and predictive traffic information to the Automotive, Mobile and Government markets.