Customized apps for India – focus includes LBS, navigation

Leading mobile phone manufacturers like Nokia, Apple and RIM are in the process of rolling out localised versionsof their application stores in India. These vendors are also betting big on Indian developers to set up a mobile phone apps development ecosystem in the country.

The Finnish mobile phone giant Nokia, is looking at Indian apps in areas like location-based services (both GPS and cellphone tower based), music, entertainment, business to even utilities.

RIM, the makers of BlackBerry smartphones, is also gearing up to roll out its ‘BlackBerry App World’ in India. The company’s app store is currently available only in North America and Europe. Apart from using its internal expertise, RIM is eyeing Indian third-party developers for such apps. The apps will be focused around productivity, connectivity, travel, instant messaging, navigation as well as some industry-specific applications.

Industry sources said Apple, which has been a front-runner in operating mobile app store, too is planning to come-up with India-specific applications.

The Apple app store currently features more than 35,000 applications, with more than 50,000 companies and individuals joining the development program. Sony Ericsson too has plans to make a major foray into the app store front in the Indian market.

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