TomTom has announced that it is expanding into Argentina. TomTom will enter the market with three products: the premium TomTom GO, the mid-range TomTom XL and entry-level TomTom ONE.
The products will be distributed by Visuar and sold through various retailers across Argentina including Garbarino, Fravega, Carrefour, Wal-Mart and Falabela. The products will be available in stores in August 2009.
TomTom: “Argentina offers a good potential with over 9 million cars on the road every day, and we are confident that we can achieve the same leading position in Argentina that we already have in the rest of the world. Offering our fully localized PND products in Argentina is a logical next step in our expansion strategy in Latin America.”