LG TVs to ship with Broadcom Bluetooth chips

Broadcom has announced that LG Electronics has integrated its advanced Bluetooth technology into a new line of digital televisions (DTVs) that are now shipping. Broadcom Bluetooth capabilities featured in these new LGE televisions enable an innovative and personalized user experience by allowing consumers to connect other devices, such as wireless stereo headphones and cell phones, to the TV set.

By enabling the cell phone and headset to interplay with the TV via Broadcom Bluetooth technology, LGE takes advantage of the existing ecosystem of Bluetooth devices to bring advanced audio streaming and digital media sharing features to consumers. Broadcom’s technology also positions the cell phone for future applications such as functioning as a TV remote control or a QWERTY keyboard input device for TV-based widgets and electronics commerce applications.

Additionally, Broadcom Bluetooth technology allows the new LGE TVs to act as a wireless docking station for MP3-enabled cell phones and portable media players (PMPs), allowing music and other audio to play over TV speaker systems. It also allows ‘picture push’ capabilities that enable users to wirelessly move digital photos and other graphic files from Bluetooth-enabled camera phones to the LGE TV for viewing and sharing.

Broadcom estimates that the total available market (TAM) for embedded Bluetooth solutions will be more than 938 million units by 2012.

See press release here.

Banner space