TRW to unveil its Cognitive Safety strategy

TRW has announced plans to highlight its ‘Cognitive Safety’ systems at this year’s Internationale Automobil-Ausstellung (IAA), International Motorshow, in Frankfurt, Germany, from 15 – 27 September.

The Company will demonstrate how such systems help protect drivers and their passengers and assist in avoiding and mitigating the impact of accidents.

TRW Automotive’s stand will focus on these three key areas which underpin Cognitive Safety: ‘Advanced Thinking’, ‘Smart Thinking’ and ‘Green Thinking’.

TRW Exec: “Advanced thinking represents our sensor technologies, processing capabilities and proprietary algorithms that seamlessly integrate radar, video, steering, brakes, crash sensors and more. It symbolises how our technology works together to sense, analyse, anticipate and act appropriately in ever changing conditions.

TRW is approaching the area of fuel efficiency by focusing on all of the elements beyond powertrain that can deliver the biggest cost/benefit impact. TRW’s range of electrically assisted steering and hybrid enabling braking technologies are proving their efficiency and value across a wide range of models. These, and a number of other systems, are key enablers of both intelligent safety and fuel economy.

Finally, across all of our business we are focused on value enhancement. Firstly, it sums up TRW’s ethos of safety for all – it’s not just about developing advanced technology for the luxury vehicle segment. We are innovating new products for all areas of the market and for all markets. This can be achieved through cost optimization, scalability, modularity or indeed through integration.

In today’s market environment we have to find every way to support customers’ efficiency, while making it possible for a broad range of consumers to afford the very best safety technology.”

Examples of scalable products include TRW’s modular family of Electronic Stability Control products that can provide ABS, ESC, and regenerative braking functions in a common architecture; multi-function camera-based vision systems; and emerging market Airbag Control Units that are scalable to handle both domestic and export requirements. Cost optimized solutions include TRW’s 24 GHz radar technology and its second generation Active Control Retractor, a motorized, reversible seatbelt pretensioner.

See press release here.

Banner space