AAA app (includes bCall) reaches 0.5 million downloads

The free, GPS-based app displays AAA’s partners near consumers’ location. iPhone users can find their way to AAA member businesses to get savings, and users (North America) have viewed more than 1 million offers since late April.

The app includes discounts at more than 110,000 AAA Show Your Card & Save retail locations in North America, including Hertz, hotels, restaurants, theme parks, entertainment venues, home services and retail merchants like LensCrafters, and Payless Shoes.

AAA: “This is a free app to benefit AAA members, although we may offset costs in future releases by including some Navteq ads.

As North America’s largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. The AAA Discounts iPhone app acquires the user’s location automatically, displays nearby AAA Show Your Card & Save locations and lets consumers pan and zoom on a regional map.

While all users can view locations offering discounts, only members can take advantage of savings and access response-based AAA roadside assistance.

When members use the iPhone to place a call to AAA, their GPS location is transmitted along with the call.

More than 2,000 roadside assistance requests have been made since the app was launched. Non-members also can apply for membership via the AAA Discounts app.

View source here.

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