Microsoft has announced Microsoft OneApp, a new software application that enables feature phones — commonly found in emerging markets — to access mobile apps such as Facebook, Twitter, Windows Live Messenger, and other popular apps and games.
OneApp complements Microsoft’s existing mobile strategy by bringing mobile apps and services to feature phones in emerging markets. Launching first with Blue Label Telecoms in South Africa, OneApp will be used as part of the new and upcoming release of its mibli consumer mobile service. As a result of a strategic relationship with Blue Label Telecoms, mibli, powered by Microsoft OneApp, will ship with more than a dozen new mobile apps. Additional apps will be available in the future, focusing on areas such as healthcare. Consumers in South Africa can download and install mibli for free.
OneApp was designed from the ground up to enable mobile apps to be accessed by feature phones with limited memory and processing capability. For customers, OneApp appears on their phone as a single application where they can then easily access all of their mobile apps:
- The OneApp lightweight on-phone footprint of just 150 KB makes the initial installation easy and fast.
- OneApp dynamically launches just the parts of a mobile app that a person wants to use, eliminating additional installation time and the need for a person to store all of the mobile apps on the phone.
- OneApp includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance.
- OneApp uses data networks efficiently to reduce data access charges, saving money for the customer.