NAVTEQ study highlights the benefits of traffic-enabled navigation

NAVTEQ  has revealed further insights from a proprietary research study designed to assess the consumer impact of everyday use of navigation devices.  These findings focus specifically on the impact that the addition of real-time traffic has on the driver experience, and point to the use of traffic information as a primary influencer in time savings for the average driver.

The results are from a three pronged study conducted in two metropolitan areas of Germany – Dusseldorf and Munich — which evaluated drivers without a navigation system, drivers with a navigation system, and drivers with a navigation system that included real-time traffic.  Previous studies in this field focused more on “getting lost” scenarios versus the benefits to drivers of navigation system use during the course of their normal driving habits.

The study revealed that the drivers using traffic enabled navigation devices experienced dramatic time savings, spending 18% less time driving on an average trip versus drivers without navigation.  If applied over the course of a year, a driver who does not currently use a navigation device would save themselves 4 days of driving each year if they had a traffic-enabled navigation system.

Additionally, the findings show that drivers with real-time traffic experience reductions in distance traveled as well as increase fuel efficiency which would lead to a decrease in CO2 emissions per driver of .79 metric tons, or 21% less than a driver without a navigation system.

These results not only point to the positive impact on German drivers, they can be projected to other countries as well, for example:

• UK drivers with traffic enabled navigation would save 2.5 days per year and drop their CO2 emissions by  20%
• US drivers with traffic enabled navigation would save 4 days per year and lower their CO2 emissions by 21%

See press release here.

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