Nextar to offer free traffic using NAVTEQ LocationPoint Advertising

NAVTEQ has announced its selection by Nextar for their new 43LT GPS navigation unit (shown above).  Nextar is working with NAVTEQ to provide users lifetime free traffic with advertising and special promotions that are offered to users based on their location.

Delivered through NAVTEQ LocationPoint, a location based advertising platform, Nextar is able to offer valuable content to drivers where and when they need it.

The lifetime live traffic reports are displayed on NAVTEQ maps at no additional charge and are available right out of the box. No activation or annual subscription is required as the special feature works through the ad-funded traffic service from NAVTEQ.

The Nextar unit, model 43LT, has a SRP in the United States of $169.

See press release here.

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