The Blu-ray Disc Association (BDA) has announced its plans for incorporating 3D into the widely successful Blu-ray Disc format. The rapid and enthusiastic consumer adoption of Blu-ray Disc, coupled with the format’s technical capabilities and capacity make it the ideal format for bringing a vibrant 3D experience to consumers.
The BDA, comprised of major motion picture studio, IT and consumer electronics companies, is working on a uniform specification to ensure consistent delivery of 3D content across the Blu-ray Disc Platform. The Association is examining a number of criteria and at a minimum, the specification will require delivery of 1080p resolution to each eye and backward compatibility for both discs and players, meaning that 3D discs will also include a 2D version of the film that can be viewed on existing 2D players and 3D players will enable consumers to playback their existing libraries of 2D content.
The current BDA efforts provide individual companies with the technical information and guidelines necessary to develop and announce products pursuant to their own internal planning cycles and timetables.