NAVTEQ has announced that GPS data from Nokia handsets is now being integrated into NAVTEQ Traffic products in Europe and North America.
Currently in the initial stages of integration into NAVTEQ Traffic data feeds, Nokia GPS data will first bolster NAVTEQ Traffic Patterns which enables accurate route planning and improves trip time estimates based on likely, or historic, traffic conditions. By the end of 2009, real-time data will be collected over cellular networks to fuel NAVTEQ Traffic a comprehensive up-to-the minute solution.
NAVTEQ Traffic delivers detailed information about the speed that traffic is moving and incidents such as accidents, allowing navigation devices and drivers to make smart routing and re-routing decisions.
The addition of Nokia GPS data, collected from millions of Nokia handsets, will significantly increase the amount of traffic data to provide the most comprehensive coverage throughout Europe and North America. With Nokia GPS data, NAVTEQ Traffic will expand its coverage to include more traffic data collection on main arteries, where traffic data is mainly captured today, as well as broadened coverage of primary and secondary roads.
Nokia data is collected anonymously from handsets and delivered to NAVTEQ Traffic for aggregation with other traffic data sources and quality verification. The aggregation of Nokia GPS data provides that individual consumer privacy is protected.