NAVTEQ increases Indian map coverage; talks about the Indian market

NAVTEQ has announced a significant expansion in its coverage for India.  Already available in over forty cities, this high quality map expands coverage to eighty-four cities enabling NAVTEQ customers to provide navigation solutions in high density areas where Indians live and travel to work.

NAVTEQ research indicates that Indian travelers stops and asks for directions four times on average before completing their journey.  This same research provides insights into how Indian travelers use the information they received.

The most commonly provided response to a person in a vehicle who stops to ask for directions is turn-by-turn information.   Using NAVTEQ map data in a navigation experience can improve traffic congestion because it eliminates vehicles stopping to ask directions.

With the high volume of vehicles in India, there is also the challenge of high fuel consumption and CO2 emissions.  Earlier this year, NAVTEQ released a report on the impact of navigation on fuel consumption that indicated that drivers with a navigation system consume less fuel.    There is a corresponding reduction in emissions which means navigation systems using a high quality NAVTEQ map have the potential to positively impact the environment in India.

NAVTEQ has also identified the type of information used by Indians providing turn-by-turn directions.  The most commonly sought information was how to reach a named city. The most commonly provided cues were Points of Interest (POI) and landmarks such as banks, hospitals, movie theaters, and places of worship.  Street names were also used in providing directions.  The NAVTEQ map for India includes more than 1.4 million Points of Interest (POI) in categories Indians identified as relevant for navigation. NAVTEQ also delivers 3D landmarks of popular POIs to support easier direction references.

NAVTEQ’s coverage in India includes eighty-four cities enabling full turn by turn navigation. Additional coverage now enables routing to tens of thousands of hamlets with comprehensive highway coverage that enables travelers to get to major population areas where NAVTEQ has more detailed coverage.

Source: NAVTEQ.

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