AAA iPhone app to use NAVTEQ’s LocationPoint Advertising platform

NAVTEQ has announced that AAA has selected LocationPoint advertising for AAA Discounts, the first in a series of free apps planned for the iPhone.

AAA Discounts will help AAA’s 51 million members discover over 100,000 places in the U.S. and Canada that offer promotions and savings.  NAVTEQ’s LocationPoint service, a location based advertising service for mobile applications, enables AAA to present its members with highly targeted and relevant offers and promotions from local advertisers where and when they are making shopping and purchasing decisions.

NAVTEQ LocationPoint, which combines location-based proximity, contextual and demographic targeting, with mobile coupon delivery, enables AAA Discounts to display ads from  merchants in the area who offer a discount or promotional offer, and give users one-click calls to action to display and save coupons and place a phone call to a merchant.

The AAA application allows users to easily switch back and forth between maps showing locations and a listing of available discounts. AAA members are able to search by selecting business categories that interest them. Once they select a discount location, they’ll get the best route from their location, along with the corresponding narrative directions.

For example, with NAVTEQ LocationPoint, AAA Discount app users at home or on the road can find a nearby hotel, restaurant or retail store offering discounts, and view offers from advertisers in that same area. These ads promote services and special offers and are displayed in rich graphical images offering users mobile coupons and click-to-call capability. An upcoming release will provide additional calls to action including route maps, and driving directions.

Source: NAVTEQ.

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