NAVTEQ increases 3D map coverage for its Brazilian maps

NAVTEQ has announced that it has significantly increased the amount of visual content available for its NAVTEQ map for Brazil. This content includes 3D Landmarks and 3D City Models for five of the ten largest cities in Brazil.

In addition to Sao Paulo and Rio de Janeiro, content is available for Belo Horizonte, Curitiba and Porto Alegre. NAVTEQ customers incorporate this rich data into navigation systems to improve guidance in busy city environments.

This 3D visual content enhances the navigation experience by enabling detailed representations of reality in navigation systems at key decision points. In providing this level of detail, NAVTEQ customers can develop navigation systems that improve orientation and decision making by drivers while increasing their overall satisfaction with the system that they are using.

For example a navigation screen displaying the Se Cathedral in Sao Paulo, the Maracana Stadium in Rio de Janeiro or the Government Palace in Belo Horizonte at the accurate position on the road network can provide a sense of confidence that end users associate with overall system performance and value as uncovered by NAVTEQ consumer research.

NAVTEQ: “Insights from NAVTEQ proprietary research reveal that consumers correlate visual detail with the ideal navigation device. These findings support our aggressive plan to increase the number of cities offering 3D visual content in Brazil and demonstrate why visual content is important for a premier navigation experience.”

Source: NAVTEQ.

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