Telmap has announced that it has been selected to power Ruta Movistar, search, mapping and navigation service for Telefónica subscribers.
Ruta Movistar is a Telefónica branded service that will be powered by Telmap and it will be available on all GPS embedded phones; The service will be widely accessible on subscription basis and was also selected to be included as part of the Movistar data plans.
Ruta Movistar offers a rich search, mapping and GPS navigation experience with features including in-car 3D maps with text-to-speech technology, daily updated speed camera alerts, traffic reports with alternative route options and a dedicated guidance mode for pedestrians.
Telefónica subscribers will also benefit from access to relevant content including places and businesses, restaurant listings and reviews amongst other premium services. The services will be available and sold to consumers as well as Telefónica SME and large accounts.
NAVTEQ: “NAVTEQ’s vision is to revolutionise maps, with the goal of enabling the evolution of navigation, for Telefónica customers and consumers. We are proud to collaborate with Telmap in providing this innovative location-aware solution.”
The first devices from Telefónica embedded with the new Ruta Movistar powered by Telmap will be available in the market this autumn.
The agreement with Telefónica is based on the O2 Telefónica group agreement that will continue to form a framework for future agreements between Telmap and Telefónica operations globally.