ATX Group has announced a new multi-year agreement to continue providing services to BMW vehicles in North America.
“We are excited that BMW has given us a vote of confidence in continuing a relationship that builds upon years of experience together and hundreds of thousands of interactions we’ve had with BMW owners,” said Steve Millstein,
president of ATX. “That insight into the needs and desires of BMW drivers over many years enables us to continually advance and enhance the BMW experience.”
With the new agreement, ATX will have served BMW customers for over a decade. The relationship, established in 2001, has yielded innovative connected vehicle applications with easy user interfaces and a premium level of
personalized service. A dedicated team of ATX employees provide service for BMW Assist and are trained to provide service representative of the BMW brand experience.