Symbian Horzion – app publishing program for multiple app stores

The Symbian Foundation has announced the launch of Symbian Horizon, the publishing program for Symbian developers, at the Symbian Exchange and Exposition 2009. Developers can now sign up for the program to have their applications listed in the Symbian Horizon Directory, processed through Symbian Signed, and published to a growing list of application store partners. The goal of Symbian Horizon is to help developers bring their applications to the largest mobile market in the world in a cost effective way. This publishing program is now being scaled up to process thousands of applications in 2010.

Horizon demonstrates Symbian’s commitment to improving the developer experience, including helping developers build applications, place them in a variety of global stores, and provide marketing support. The Symbian Foundation created Horizon in response to developer concerns that there were too many challenges and costs associated with developing and publishing a Symbian application to the global market of potential customers. In addition to reducing these costs, Symbian and its members seek to improve developers’ access to global markets through translation and localization assistance.

Since the initial launch plans were announced in July 2009, Symbian has processed an initial group of 50 applications and is helping these developers sign and submit their products to mobile application stores worldwide. A total of five stores now support Symbian Horizon. Along with the initial stores announced, Ovi Store by Nokia, Samsung Applications Store and AT&T’s MEdia Mall, two new stores are now participating: China Mobile’s Mobile Market, and Sony Ericsson’s PlayNow arena.

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