Survey shows Chinese consumers prefer WCDMA to TD-SCDMA

Over half (58%) of Chinese customers believe that WCDMA phones are the best 3G network in the country, followed by CDMA2000 (14.1%) and just 4.3% saying that TD-SCDMA handsets are the best.

In addition, 16.4% of the consumers responding to a CCID Consulting survey, thought that the networks are different between the three systems but they did not know the details. Corresponding to this, for their first-choice 3G service provider, 44.2% of the users chose China Unicom, 26.2% China Mobile and 18.4% China Telecom.

The survey results show that 3G terminals have become the primary factor affecting consumer perception of 3G operational effect. Among the three 3G systems, CDMA2000 can be smoothly upgraded from 2G. Consequently, China Telecom has certain advantages in 3G network building at the current stage.

Though TD-SCDMA made a late start, China Mobile nevertheless provides a sound guarantee for the development of TD thanks to its operating power in the 2G era and big user numbers. WCDMA is still in a stage of trial commercial use. Its network coverage, business promotion and user numbers are still very limited. One reason for high consumer recognition of WCDMA network services is the media coverage of successful WCDMA operation experiences abroad. Another primary reason is that WCDMA is supported by international mobile phone vendors including Nokia, Sony Ericsson and Apple iPhone. The influence of terminal brands has produced a potential impact on consumer cognition of 3G network services.

3G services need to be more diversified, and the services market still has huge potential

Expenses have become the biggest obstacle for users to experience 3G

The survey shows that almost half of those surveyed users who had not bought a 3G mobile phone made it clear that they did not want to buy it, and a majority of consumers who intended to buy still took a wait-and-see attitude and would make a decision after people around them have bought one.

Given that the majority of the samples surveyed online actually show a high degree of acceptance to 3G products, users in the real market may have a clearer wait-and-see attitude towards 3G. Expenses have become the biggest obstacle for users to experience 3G services. Regarding this situation, carriers and mobile phone makers not only should jointly develop and introduce 3G mobile phones with a high price/performance ratio, but also need to use the free sharing model for Internet basic services in order to strengthen services promotion and ensure customer adhesion. Moreover, they may also provide optional personalized value-added services to raise their profit level.

Courtesy: Cellular News

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