TomTom reveals stats on LIVE; gives PND sales forecast

The number of TomTom’s active LIVE subscribers doubled in the third quarter of 2009 to over 200,000.

Most of these subscribers are in the free trial period and the resubscription rate for LIVE is currently 30%.

TomTom also predicted PND sales as follows:

Europe:

Full year PND market size: 15 million – implied Q4 ’09 sales is 4.3 million.

North America:

Full year PND market size: 17 million – implied Q4 ’09 sales is 7 million.

TomTom also said that its partnership with Renault is going strong and that fitment rate of TomTom systems on Renault is currently higher than the industry norm for the fitment rate of embedded navigation systems.

Source: TomTom.

Banner space