China: mInfo wins China Mobile contract for LBS search

China Mobile has selected mInfo as a strategic partner to deliver mobile search and search ads for its official SNS (Social Network Service) portal http://www.139.com.

Extending on the enormous success of the SNS phenomenon, China Mobile has released its official Mobile SNS offering named “139.com” in May. Users for 139.com are ramping quickly and expected to reach tens of millions by the end of this year. In 2010 user base is expected to exceed 100 million placing 139.com as the clear leader in its field. mInfo will provide search services and ads for both the official mobile site as well as the mobile app of the 139 portal.

In winning the 139 partnership, mInfo had beaten out other notable contenders which included both giants of the internet search space and mobile focused search providers. mInfo has proven once again that it has the most advanced mobile search technology with the deepest execution capabilities in its field. mInfo has offered mobile search services in China for over four years, and has separated itself as the clear market leader based on a recent report from leading analyst firm Analysys International.

mInfo was also selected by China Telecom earlier this year to power its 118114 QuanNengSou (Omni-search) service. Last year, BOCOG had also called on mInfo to deliver its official mobile search platform for the 2008 Olympics.

Read press release here.

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