GyPSii partners with China Unicom; Reveals usage stats

GyPSii, a social networking application, announced its partnership with China Unicom to launch the new consumer-focused 3G mobile lifestyle service – Unispace powered by GyPSii, for iPhone customers offered via Shanghai Unicom.

The Chinese mobile phone market with approximately 687 million subscribers nationwide is currently the largest untapped market for the iPhone. When compared to the 270 million subscribers in the U.S., entry into the Chinese market could signal significant adoption rates.

Unispace powered by GyPSii distributed on-deck via iPhone, further expands the relationship with China Unicom, already in place with the rapidly growing Unispace brand. With Unispace, the company provides a compelling line up of applications including GyPSii as the only social networking app on-deck at the launch, 1 of 10 applications pre-loaded and the only non-Chinese provider.

Outside of China, GyPSii is widely available in app stores worldwide including iTunes, the Ovi Store, Blackberry App World, Getjar, Wefi, Turkcell’s Uygulama Pazari store, and the Android Market.

Usage Trends – The Global GyPSii Mobile Community

  • 88% of GyPSii users access via mobile device
  • Mobile Page views on GyPSii are akin to web-based social networks such as Facebook and MySpace, a significant mega-trend.
    • High double-digit page views per visit on mobile
    • 80% of users return more than five times per week
  • Average session times in double digit minutes
  • Core group falls in 18 – 35 age range with especially strong 21 – 35 cohort

The China Market

  • Future of connectivity in China is mobile NOT traditional computer
    • 687 million mobile subscribers nationwide
    • Over 338 million internet users
    • 155 million access internet via mobile phone already in 2009
      • Inevitable growth of mobile internet usage
      • With 3G services rolling out, almost 50% of mobile users indicated it will be primary access for internet
  • GyPSii users signing up at exponential rates in China
  • China users are prolific contributors
    • Some examples of hundreds of comments on UGC

Visit GyPSii here.

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