China: Qtrax partners with Baidu for music downloads

Qtrax has announced that Baidu, China’s leading Internet search engine, has agreed to direct music related search inquiries from its Entertainment Portal, and Qian Qian Music Online sites to Qtrax’s independent, free and legal download service, wherever Qtrax has the queried artist or song in its catalogue.

Allan Klepfisz, President and CEO of Qtrax, commented: “We are very pleased with Baidu’s decision. As the dominant search engine in China, Baidu will provide us with substantial traffic from its music and entertainment portals.

We, in turn, will provide the visitors they send to our independent free and legal site, a superior music discovery and download experience. In the coming weeks, we will progressively launch in each of nine Asia-Pacific countries and begin to divert and monetize traffic – for the benefit of artists and copyright holders – that previously found its way to non-licensed sites. We believe our offering, including information about the artists, is vastly superior to these unauthorized sites.”

Jay Berman, Co-Chairman of the Qtrax Advisory Board and former Chairman of both the RIAA and IFPI, observed: “As someone involved in fighting music piracy in China for more than 20 years, I believe this represents an important first step. It is a very positive development in the long standing fight against online music piracy in China.

Source: Qtrax.

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