Hyundai has appealed to members of a focus group to help come up with a name for a new “Advanced Technological System” – a telematics package likened repeatedly to General Motors’ OnStar and Ford’s Microsoft Sync.
The system Hyundai is pursuing focuses on “four buckets of service”: Safety and Security (including theft immobilization and automatic emergency service notification in the event of a crash), Infotainment (wireless connectivity features for telephone, music, etc.), Navigation (like OnStar’s turn-by-turn direction service), and Vehicle Diagnostics, a tool for both owners and dealers that could help track the need for maintenance and potentially even notify one’s dealer to order parts for a forthcoming repair.
Hyundai has already come up with a number of possible names on its own, including In Touch, Ring, Fuse and Emerge, but the company is reaching out to its network for suggestions. Calling them “naming experts,” Hyundai indicates that this focus group has already helped come up with titles for future paint colors.
In a video message, Dean Macko, Hyundai’s Manager of Brand Strategy, has said that Hyundai is “thinking about” introducing such a system – he does not commit to a product, timetable, or price.
However, given the tone of his message and the nature of the group that Macko is appealing to, it is likely that this new technology is just around the corner… perhaps tied to the launch of the Equus luxury sedan?
Courtesy: Autoblog (Read more here).