Google has announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.
The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:
Both companies have approved the transaction, which is subject to customary closing conditions.