TomTom has announced that it is expanding into Greece. TomTom is entering the market with three products: the mid-range TomTom XL (regional and Europe) and entry-level TomTom ONE (regional).
The products will be distributed by Intersys and sold through major consumer electronics retailers across Greece. The products are available in stores starting November 2009.
“Greece offers a good potential with over four million cars on the road every day, and we are confident that we can achieve the same leading position in Greece that we already have in the rest of the world,” says Luca Tammaccaro, TomTom’s Vice President Italy and SEE. “Offering our fully localised PND products in Greece is a logical next step in our expansion strategy in Europe.”