Ondas Media isn’t on air yet, but it is signing up channels and services to its proposed pay-radio system. The latest contract to be signed brings RTL Radio, one of Europe’s most popular, into the mix as well as a deal whereby RTL will supply an additional 3 channels. Last week Ondas signed up UK station Jazz FM to its portfolio of channels.
The agreement sees the extra stations joining the mix when the service goes live in 2012. “RTL Radio is part of RTL Group – Europe’s largest TV, radio and content production company,” confirms Dave Krueger, CEO of Ondas Media. “The station is hugely popular in Germany and our partnership agreement will see one of RTL’s existing programs – “RTL Radio – die besten Hits aller Zeiten” – being transmitted through a free-to-air channel across the internationally recognized borders of 27 European countries.
“In addition, Ondas will provide the capacity for three ‘specialized’, advertising-free radio channels for RTL Radio”, continues Krueger. “We will now work together to develop mutually agreed formats and programming line-ups for these additional channels which will be carried exclusively on the Ondas service.
“Our goal is to promote the development of a proven customer base for satellite digital radio by creating and commercializing content partnerships with leading European content providers in preparation for our full-service launch,” explains Krueger.
“Partnering with Europe’s leading broadcasters such as RTL Radio will ensure we have both premier existing content available on our platform and also that we can develop new, specialized content with Europe’s foremost content production companies.”
“Satellite radio is set to change the listening habits of European consumers on an unprecedented scale, only comparable with the listening revolution that has followed the introduction of satellite radio in the US,” explains Holger Richter, Director, RTL Radio. “We are excited to be such an integral part of Ondas Media’s plans to bring satellite radio to Europe and see this as an excellent opportunity to extend the availability of our quality content to a European-wide audience for the first time.”
Courtesy: RapidTV News.