Israel-based mobile digital TV chip maker Siano Mobile Silicon has partnered with Motorola Inc. to develop China Mobile Multimedia Broadcasting (CMMB) mobile TV equipped handsets.
“The first product of our partnership, the TM710 OPhone, was launched in China on Nov. 18, and is both Motorola’s first OMS-operated handset and CMMB-equipped device,” said Ronen Jashek, Siano’s vice president of marketing.
Motorola previously announced that it plans to launch at least five TD-SCDMA/CMMB handsets around the beginning of 2010.
Siano has entered partnerships with a number of other major handset manufacturers on the development of CMMB mobile TV handsets, and a number of additional handsets will be launched over the next couple of weeks.
Siano has partnered with Chinese handset makers like ZTE and Huawei Technologies on CMMB handsets in the past, and recently launched a TD-SCDMA CMMB-enabled handset in partnership with South Korean handset giant Samsung in October.
“The market is promising and we predict CMMB device shipments will reach 15 million units in 2010 and for this figure to double in 2011,” Jashek said.
As of Nov. 23, CMMB mobile TV signal covers 203 Chinese cities and CMMB mobile TV trial broadcasts have been kicked off in 14 Chinese provinces.