Orange has launched its own application store – the Orange App Shop – promising more than 5,000 applications, games, ringtones and wallpapers at launch.
The store is available to more than one million users in France and the UK, Orange said, through an over-the-air download to compatible handsets.
From January 2010, devices including the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) will be preloaded with the App Shop and sold in the UK and France, Orange said. Later in the year handsets from Samsung, LG, HTC, Motorola and RIM will also be made available with the store pre-loaded.
Orange will roll out the App Shop across its portfolio in 2010, the firm said, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal.
Content will be compatible with a range of platforms, including Symbian, Windows Mobile, Android, Blackberry and Java.