North America: TomTom launches lifetime map and traffic updates

TomTom has announced that it will offer Lifetime Map Updates, a feature that allows customers to automatically receive map updates as they become available. This feature will be incorporated into a range of TomTom products in 2010.

In order to download TomTom’s Lifetime Map Updates, TomTom users need to simply connect their device to TomTom HOME, TomTom’s free desktop software, and if map updates are available, they can be downloaded to the device.

The new Lifetime Map Updates will be bundled with a wide range of TomTom devices starting in early Q2, 2010.

TomTom also announced that it will offer Lifetime Traffic Updates, a new feature that allows customers to automatically receive traffic updates during the useful life of the device.

Users will receive traffic updates through a traffic receiver that is innovatively designed into the device’s power cord. By simply connecting the TomTom device to the power cord, users will be automatically alerted to traffic situations en route, such as traffic jams or accident delays.

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