Telmap has announced that it is the dominant provider of mobile navigation in EMEA (Europe, Middle East, Africa), with 46 per cent market share as of the end of Q3 2009.
The Canalys research looked into the use of mobile navigation across EMEA and found that of the 2.6 million people using phone-based mobile navigation solutions on a regular basis (excluding people using free trial offers), operator-provided navigation services, based on Telmap’s solution was the number one choice, ahead of other providers including Nokia who achieved the second largest share of the market with just under 15 per cent.
This achievement is a result of Telmap’s cooperation with mobile operators to deliver a comprehensive range of mobile navigation solutions to end users. In 2009 operators started introducing navigation as an integral part of their data and tariff plans, which increased end user adoption rates, as users now get to enjoy an additional service as part of the overall value bundled into their mobile services package. The Telmap solution itself, which is simple, intuitive and user friendly, attributed to high adoption rates as well as to low attrition rates.