UK: Mercedes Benz Attention Assist wins Safety Innovation Award

What Car?, the UK’s biggest car buyer’s guide, has named Mercedes-Benz the winner of its 2010 prize for best safety innovation for the ATTENTION ASSIST feature, which is designed to combat overtiredness in drivers – one of the most frequent causes of accidents.

Other active safety features on the E-Class include Adaptive Highbeam Assist, Lane Keeping Assist, Blind Spot Assist, Speed Limit Assist, the PRE-SAFE Brake which initiates partial or emergency braking automatically if there is an acute risk of a head-to-tail collision, and DISTRONIC PLUS proximity control.

See video of Mercedes Attention Assist.

Source: BenzInsider.

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